SaaS SEO Consultant

Discovery Call, Free

We spend thirty minutes on your business, where growth has stalled, what you have already tried and what your team can support. I keep the recommendations for step two, once I have studied your data, so this conversation stays focused on you.

Audit and Strategy

A deep analysis of the site and the business, covering technical SEO, AI search visibility, content and topical authority, competitors, internal linking, crawling and indexing, search intent, and where the GEO and AEO opportunities actually sit. That research becomes a prioritised roadmap.

Strategy Presentation

I walk you and your team through the roadmap, covering what comes first, what impact to expect, the sequence of implementation, the KPIs we will judge it on and realistic timelines. Built for your business, not lifted from a standard SEO checklist.

Ongoing Consulting

Every month I give strategic direction, review what has been implemented, answer your team’s questions, remove bottlenecks, monitor progress and refine the roadmap as results come in. I become your strategic advisor rather than another pair of hands. If you have no internal team and execution is needed, I can coordinate it through trusted execution partners.

GEO, or generative engine optimization, is the practice of making your brand the source an AI system names when it answers a question. SEO optimises for a ranked list of links. GEO optimises for a single written answer, so it depends on entity clarity, consistent third party sources, structured data and content that can be quoted cleanly. The two are not alternatives, because solid SEO fundamentals feed the same crawlers, and GEO adds prompt level measurement and citation work on top.

My core offering is strategy and advisory, which means audits, roadmaps, prioritisation, reviews and ongoing direction. Most of my clients have internal teams or developers who implement, and I work alongside them. If you have no internal resource and execution is genuinely needed, I can coordinate it through trusted execution partners, but that is an optional add on rather than the main engagement.

This is the setup where I add the most value. I set the strategic direction, review what your team implements, answer their questions, unblock decisions with engineering or leadership, monitor progress and refine the roadmap every month. Your team keeps ownership and momentum, and they stop guessing on the calls that matter.

It depends on the scope of work, your goals and how long you want to work with me. I quote after the discovery call so the number reflects real scope rather than a rate card, and there are no percentage of spend or hidden fees.

Because that is the shortest honest window. Month one is audit, strategy and prioritisation. Month two is implementation support and the first fixes landing. Month three is where measurement starts to mean something. Anyone promising sustainable organic or AI search growth in a few weeks is selling you something else.

Thirty minutes, free, no deck. I ask about your business, your growth goals, what has been tried, what your internal resources look like and where you think the bottleneck is. I deliberately do not hand out strategy in that call, because good recommendations need data. At the end we both know whether it is worth going further.

That is the centre of my work. It starts by measuring which brands get named today for the prompts your buyers use, then fixing entity consistency across your site and third party sources, restructuring key pages so a single paragraph answers the query, and building presence on the sources these systems lean on. Progress is reported as share of citations per prompt set rather than a ranking position.

Heavily, and openly. I have built custom Claude Skills and AI workflows that analyse sites, surface patterns, cluster intent and accelerate research that used to take days. They make the analysis broader and faster. Judgement, prioritisation and the strategic call stay with me, and every recommendation is checked against real data.

Only SaaS. Product led, sales led, AI native, developer tools and vertical SaaS are all in scope, but I no longer take on eCommerce, marketplaces outside software, or general B2B. Focusing on one business model means I recognise your problem faster and my pattern library is directly relevant. If you are not SaaS I will say so on the call and point you somewhere better.

Consulting engagements have delivered around 200 percent improvement in organic performance on a number of projects, but the honest answer is that it depends on your starting point, your competition and how fast your team can ship. What I commit to is a clear roadmap, priorities argued in terms of pipeline or revenue, and visible measurement so you always know whether it is working.