Amit Malvi Amit Malvi. Founder, SearchAxe
Amit Malvi.
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SEO and AI visibility consultant

Amit Malvi

Founder of SearchAxe. I help B2B, SaaS and startup teams rank on Google and Bing and get recommended by ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews and Google AI Mode.

Amit Malvi, founder of SearchAxe
Amit Malvi
Founder, SearchAxe
Where I make brands visible, across Google, Bing and the AI engines
Google Google Google AI Overviews Google AI Overviews ChatGPT ChatGPT Perplexity Perplexity Claude Claude Gemini Gemini Google AI Mode Google AI Mode
What I do

SEO and AI visibility, end to end

The same work SearchAxe runs for clients, led by me. Every line below links to the full service page on SearchAxe.

Core focus

Core SEO

The foundation the answer engines read. Technical health, the pages that earn rankings, and the links that make a domain worth trusting.

AI visibility

Getting named when a buyer asks an AI engine who to use. Prompt research, entity work and tracking that shows which engines cite you.

Platform specific

Each engine builds its shortlist differently. Work aimed at the ones your buyers actually ask.

Entity optimization and brand mentions

Teaching the engines what your brand is, what it does and who it serves, then earning the mentions that make them confident enough to name you.

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About

Amit Malvi, founder of SearchAxe

I am the founder of SearchAxe, the SEO and AI visibility agency for B2B, SaaS and startups. I help companies rank on Google and Bing and get recommended by ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews and Google AI Mode. Before SearchAxe I spent four and a half years at Invideo AI, rising from SEO Executive to Senior SEO Manager, where I built and led a 20-person link building team and owned the company's GEO and AEO programs. Today I work hands-on with a small roster of B2B, SaaS and startup teams and write about SEO, GEO and AEO at searchaxe.com.

A Senior Consultant, Not an Account Team

You work with me directly, every call and every document. No junior handoff, no rotating account manager, no template deck with your logo dropped on the cover.

I Study How AI Systems Pick Sources

A real share of my week goes into researching how AI search discovers, evaluates and cites software brands. That research is why my advice on GEO and AEO is specific rather than theoretical.

Tested, Not Assumed

Recommendations come from experiments and observed patterns across client work. When something is still unproven, I say so and we test it deliberately.

AI-Powered Analysis, Human Judgement

I have built my own Claude Skills and AI workflows to analyse sites, surface patterns and accelerate research. They make the analysis faster and sharper. They do not make the decisions.

Senior Direction for an In-House Team

If you already have an SEO team, I can act as senior direction: setting the roadmap, reviewing implementation and unblocking decisions each month. Where you would rather hand the whole channel over, the SearchAxe team and I do the technical, content, link building and AI visibility work ourselves.

Expertise

Where My Expertise Is Deepest

GEO, AEO and AI Brand Visibility

Prompt research, entity architecture, extractable content structures, citation planning and measurement across ChatGPT, Claude, Gemini, Perplexity and AI Overviews. This is the specialisation the rest of the work supports.

Technical SEO Audits

Crawling, indexing, rendering and architecture, scored by impact.

SaaS Page Architecture

Comparison, integration, use case and docs pages structured as one system.

SaaS SEO

Decision stage strategy for product led companies.

Content Strategy

Topical authority planning and search intent mapping.

Analytics and Measurement

Search Console, GA4 and CRM joins that survive scrutiny.

Custom AI Workflows

My own Claude Skills for analysis, research and pattern finding.

How consulting works

The Four-Step Process

The process is the same whether you have a 10-person SEO team or none at all. Every engagement starts with strategy, audits and a clear roadmap, then we execute against it.

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STEP 01

Free Consultation

We spend thirty minutes on your business, where growth has stalled, what you have already tried and what you want the channel to do. I keep the recommendations for step three, once I have seen the data.

STEP 02

Audit and Strategy

A deep analysis of the site and the business, covering technical SEO, AI search visibility, content and topical authority, competitors, internal linking, crawling and indexing, search intent, and where the GEO and AEO opportunities actually sit. That research becomes a prioritised roadmap.

STEP 03

Strategy Presentation

I walk you and your team through the roadmap, covering what comes first, what impact to expect, the sequence of implementation, the KPIs we will judge it on and realistic timelines. Built for your business, not lifted from a standard SEO checklist.

STEP 04

Ongoing Execution

Every month the SearchAxe team and I do the work: technical fixes, content, link building and AI visibility, reported against the baseline. Where you have an in-house team, I give the direction instead and review what they ship.

Selected work

Brands I have worked with

Companies I have worked with on SEO and AI search, through SearchAxe and before it. InVideo AI is a former employer rather than a client.

Viggle logo, client of Amit Malvi
HeyOz logo, client of Amit Malvi
InVideo AI logo, former employer of Amit Malvi
PTC logo, client of Amit Malvi
Wisemonk logo, client of Amit Malvi
Zivoke logo, client of Amit Malvi
Monk logo, client of Amit Malvi
TryScent logo, client of Amit Malvi
Miner Bros logo, client of Amit Malvi
Arendelle logo, client of Amit Malvi
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What clients say

Client Testimonials

“We had thousands of pages going nowhere. Amit cleaned that up and rebuilt our landing pages. Our top three rankings are up 362% and our citations across AI engines have grown more than a hundred times.”

Nan Ha
Nan Ha
Product Growth Lead @Viggle AI

“We came to Amit with a good product and almost no search presence. He gave our team a plan we could actually follow. Referring domains are up 183% and our first page rankings have more than tripled.”

George Kurdin
George Kurdin
Co-Founder @Monk

“Our content was getting published but not landing anywhere. Amit reworked how we format it for AI engines and our citations across all seven engines are up over 400%. The Reddit community he built now brings us leads weekly.”

Aditya Nagpal
Aditya Nagpal
Founder @Wisemonk

“We launched with a homepage and nothing else. Amit built the search foundation, the landing pages, the blog, the schema. Our domain rating is up 70% and we went from zero AI citations to being quoted by six of the seven AI engines.”

Ahad Shams
Ahad Shams
Founder @HeyOz

“We had multiple pages fighting each other for the same terms. Amit mapped it all out, consolidated what needed consolidating, and rebuilt our service pages. Organic traffic is up 147% and our top three rankings have more than doubled.”

Manjunath Thandu
Manjunath Thandu
CEO @Zivoke

Full case studies are published on SearchAxe.

Who I work with

B2B, SaaS and startups

B2B SaaS companies

Long considered purchases where a buying committee researches hard, and where AI engines now build the shortlist before anyone reaches your site.

B2B tech and services

Narrow, commercially valuable queries. The win comes from owning your category properly rather than chasing traffic.

Seed to Series B startups

Usually building the channel from close to nothing. Foundations first, then the pages and mentions that compound.

AI and product-led tools

The category is still forming, so demand has to be created and your entity taught to the models before anyone searches for you by name.

Questions

FAQs

These FAQs cover the essentials. For a deeper discussion around your goals, schedule a free consultation and we will go through them properly.

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GEO, or generative engine optimization, is the practice of making your brand the source an AI system names when it answers a question. SEO optimises for a ranked list of links. GEO optimises for a single written answer, so it depends on entity clarity, consistent third party sources, structured data and content that can be quoted cleanly. The two are not alternatives, because solid SEO fundamentals feed the same crawlers, and GEO adds prompt level measurement and citation work on top.

Both, and you choose. The SearchAxe team and I do the technical work, the content, the link building and the AI visibility work ourselves. Where you already have an in-house team, I can act as senior direction instead: setting the roadmap, reviewing what they ship and unblocking decisions.

I give the direction and your team keeps the execution: the roadmap, the briefs, reviews of what has shipped and a monthly read on rankings and AI citations. If you would rather hand the whole channel over, SearchAxe does the execution too.

Plans are published on SearchAxe and start at $499 per month for link building and brand mentions. SEO Consulting is $999 per month and Full Service SEO and AI Visibility is $1,499 per month. See searchaxe.com/pricing for what each plan includes.

Only two of the three plans have one. SEO Consulting is month to month. Full Service and Link Building have a three month minimum, because SEO and AI citations take time to move and three months is the shortest window where results can honestly be measured against the baseline.

Thirty minutes on your business, where growth has stalled, what you have already tried and what you want the channel to do. It is free, there is no pitch deck, and I keep the recommendations until I have seen your data.

That is the centre of my work. It starts by measuring which brands get named today for the prompts your buyers use, then fixing entity consistency across your site and third party sources, restructuring key pages so a single paragraph answers the query, and building presence on the sources these systems lean on. Progress is reported as share of citations per prompt set rather than a ranking position.

Heavily, and openly. I have built custom Claude Skills and AI workflows that analyse sites, surface patterns, cluster intent and accelerate research that used to take days. They make the analysis broader and faster. Judgement, prioritisation and the strategic call stay with me, and every recommendation is checked against real data.

B2B SaaS companies, B2B tech and services firms, seed to Series B startups, and AI and product-led tools. If getting recommended by an AI engine changes your growth curve, the work is a fit.

Consulting engagements have delivered around 200 percent improvement in organic performance on a number of projects, but the honest answer is that it depends on your starting point, your competition and how fast your team can ship. What I commit to is a clear roadmap, priorities argued in terms of pipeline or revenue, and visible measurement so you always know whether it is working.

Start here

Schedule a Free Consultation

Tell me about your company and I will come back within one business day. Thirty minutes on your business, your goals and what you want from SEO and AI visibility.

Free. No pitch deck. I reply within one business day.

Schedule a Free Consultation